Tuesday, 7 October 2014

The Focus Group

The Focus Group 

I gained feedback through a focus group who gave me ideas, criticism and opinions on my current ideas for my Hip Hop magazine. We split up into groups and got and gave audience feedback to each other, in a way so that everyone can have new ideas and criticism for the magazine. Here is some of the feedback I received, and my own responses to them.


Georgia stated that the name of my magazine , BASS, 'links to the genre, as Hip Hop is generally loud, and has a lot of bass in it'. I totally agree with this, as these are some of the main reasons I chose the name as I thought that the name would link a lot to the Hip Hop genre, and is original but suits the target audience and genre well. As my magazine, in a way, is a hybrid print as it is Hip Hop and Rap together, the name is still suitable as both genres are vey alike, and having a sub genre will not effect how the name of the magazine reflects on the content or genre of the magazine.

Georgia also commented on the fact that having a new artist as the main image on the double page spread and front cover 'will attract attract target audience to the magazine'. I would think that this statement would be correct, as the main images and sub images I have took have been designed to try and fit into the Hip Hop genre, and hopefully this aspect would attract Hip Hop fans.

Bella commented on the colours, and stated that my chosen colour scheme of black, white and red are 'very contrasting'. Again, I would agree with this, however, another reason would be that these are the colours that are associated with the genre, and would therefore be appropriate to use for my Hip Hop theme. These particular colours are also suitable for my target audience which would be from 16 year olds to 35 year olds potentially as the colours could be classed as 'grown up' and not too young for the reader.

Another comment Bella made was the fact that 'with planned sell lines and images, a lot of focus would be on the made up artist' I believe this to be positive, as the point is to draw attention to the artist or feature on the double page spread and the font cover, and my use of images and text should do this. Other than putting all of the focus on the main feature, I will produce other effective aspects for the magazine , like including other made up articles that I would feature, and present them on my front cover and contents page.

One comment was about the target audience. Kaitlyn stated that '16-35 year olds is too big of a majority for just a  primary audience'. Even though this is correct, this majority is not just one audience or primary audience, but all of the age ranges that would be interested in my magazine. My primary audience, as stated in my magazine proposal, would be older teenagers to young adults, therefore this age range would be 16 to 25 year olds, and the 26 to 35 year olds would go into the secondary audience. Through this I will also be considering and keeping in mind the socio-economic code as part of my audience, as this aspect is important to identify what kinds of people and which groups of people in jobs or not in jobs would be interested in my magazine.


All this feedback is significant and useful, as I can look back, and find out information that will help improve my magazine and content. However, there are a few aspects that my focus group didn't really think about. None of the people in my group elaborated on the fact that I am producing a Hip Hop magazine, and if this is a suitable or popular genre. Even though Hip Hop and Rap is a big genre, al lot of people enjoy just the basic charts, and not a certain genre, therefore, if my magazine was a real print, the question would be, would people generally buy my magazine? Saying this, I believe that Hip Hop in general is a popular choice, and there would be a wide range of people interested. Another topic not brought up in my feedback was the fact that I am producing an interview on my made up artist on my double page spread. I thought this would be a significant subject, as different readers would prefer different kinds of articles. Hopefully, an interview would be enjoyed and appropriate for my spread, and for my target audience.

I can ensure that the feedback from my focus group will allow me to make my magazine a complete success as this information is giving me feedback and criticism in general, therefore I can find out what people think, and how people will find my magazine. This is just an aspect of my planning and organisation that should hopefully help me for when I come to designing and writing my magazine, and will ensure what kind of content I put out there. The idea of a focus group is to get key ideas for whether my
target audience would read the magazine that I will be creating, and I think my personal feedback will help me hugely during the process of creating BASS.





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